Our Story

Charming Charlie Story

Charming Charlie is a one-of-a-kind source of style that's been inspiring women to live more colorfully since 2004. Known for offering a wide array of women’s apparel and fashion accessories, beauty, gifts and more, all ingeniously arranged by color; making that perfect look fun and easy to find.

We believe that when it comes to fashion, if it feels good, do it, and if it looks good, do it in every color it comes in!

Winner of several awards, Charming Charlie is recognized for leading a retail revolution with an awe-inspiring in-store experience of carefully-curated collections, featuring breathtaking volumes of color and something special for every occasion. From the big days to the everyday, Charming Charlie celebrates women and the colorful lives they lead. It’s a place where she can bond with her best friends, find unique gifts and discover new treasures that surprise and delight.

With over 260 stores in the United States Charming Charlie continues to spread color and style from coast to coast with irresistibly affordable fashions that keep women coming back again and again.


On April 24, 2018, Charming Charlie successfully completed its financial restructuring and emerged from Chapter 11. The restructuring process has helped to create a strong foundation for Charming Charlie’s long-term success, enabling us to take Charming Charlie confidently into the future with a stabilized business poised for growth.

As previously announced, Charming Charlie’s prearranged Chapter 11 plan was confirmed by the U.S. Bankruptcy Court for the District of Delaware on April 3, 2018. Court filings and other documents related to the court proceedings are available on a separate website administered by Charming Charlie’s claims agent at http://www.omnimgt.com/charmingcharlie.